Search Engine Marketing
Every day, 3.5 million searches are conducted on Google. Consumers are searching for brands, products and services. Google search ads are a key component of connecting with consumers who are in the market for the products and services your business offers.
Search engine marketing is a way to pay to have your search results appear next to relevant consumer searches. (We also offer Search Engine Optimization, or SEO, as part of our web design packages). Search ads are served on a pay-per-click basis, meaning you only pay when a consumer clicks on your ad, taking them to your website.
Why should you hire a professional team to manage your Google search ads? It’s important to understand trends in your industry (see below), know what people are searching in your industry and how best to target your ad groups based on relevant keywords. At Blossom, we make all of this easy for you!
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Google Search Campaigns Managed
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Clicks delivered for Blossom clients
The COVID-19 pandemic has changed consumer habits drastically, and naturally, what consumers are searching for. As you see above, Google searches in the Phoenix area increased for restaurant delivery and curbside pickup. Although many restaurants have pivoted to offer those services to customers, many haven’t added that information to their digital footprint for consumers to see. By not optimizing their keywords this restaurants are missing out on new customers. Are you maximizing your search presence to drive purchase intent?
Contact us to learn more about how we can get you found online!
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